| dc.contributor.advisor | Abul Kalam | |
| dc.contributor.author | Kamal, Md. Mostofa | |
| dc.date.accessioned | 2022-04-22T05:23:23Z | |
| dc.date.available | 2022-04-22T05:23:23Z | |
| dc.date.issued | 2014-05 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/494 | |
| dc.description | Nokia has been a leading player in mobile communications in the world since early 1980s. It
has established a leading brand presence in many local markets, and business has expanded
considerably in all areas to support customer needs and the growth of the
telecommunications industry in the region since then.(Gillin, 2009) Though this cellular
giant brings our dozens of phones every year, it wasn't until the Nokia Lumia that the
company explored cell phones concentrating on providing excellent internet browsing
experience to its users. But ultimately the success of any product depends on the acceptance
of consumers. (Aaker, 2010) | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | HAJEE MOHAMMAD DANESH SCIENCE AND TECHNOLOGY UNIVERSITY, DINAJPUR. | en_US |
| dc.subject | Meaning of Methodology | en_US |
| dc.subject | Factors Influenced to the Consumer Decision Process | en_US |
| dc.subject | Marketing Strategy Followed by Nokia for Nokia Lumia | en_US |
| dc.title | Analyzing Consumer Behavior and Branding Strategy of Nokia (A Mobile Handset) in Bangladesh. A Study on Nokia Lumia. | en_US |
| dc.type | Thesis | en_US |
