| dc.description | Service businesses, like other businesses, consider customers as kings and queens. Their
competitive power in the industry, even their existence in the same depends on their
acceptability to present and potential customers. Customers’ acceptability to any
company is the outcome of the ability of that company to provide the customers with
superior value. Customers’ value again depends on the level of perception of the service
they gave received. Whenever, after consumption of service, the perceive level of service
customer receive, is perceive less than the expected level of service, the customers
become dissatisfied. When customers are dissatisfied to the respective service providers,
they may either do nothing or may simply switch to any other service provider of that
industry. | en_US |
