Measuring User’s Attitude towards the attributes of Xiaomi phone and Samsung phone in Bangladesh

Abstract

This report analyses the user’s attitudes level towards the mobile phone of Xiaomi and Samsung in Bangladesh. The report has been prepared based on primary data collected from the different types of mobile phone users in Dinajpur city by face to face conversation. The key parts of the thesis are display size, Camera quality, Design and functionality, Processing time, Operating system and version, RAM and internal memory, Battery life, Storage, Security system, Audio quality, Network Technology, Quality of touch screen, Headphone provided, Price in regards of Performance, Outlook, Video Quality, Social messaging. This study also analysis the marketing system, and compares of two mobile phones. The result discloses some problems and provides suggestion some ways. The study analyzed its benefits, limitations and the area which attract users and the area which make them satisfied. It was found that there were some dissatisfied users. However, most the users of both brands are satisfied with the attributes of their using phone but the users of Samsung phone are more satisfied than that of the Xiaomi phone. From the study it was seen that, build quality, display size, camera, design and function, quality of touch, outlook are the attributes which influence users for choosing a phone. The users have some complaint and suggestion to these brands. The price of the phone should be reduced so that everyone can afford the brands and they can meet competition in the market place. In the light of some problem, some suggestions are proposed in the field of battery backup and improved the network technology, Security system, Processing time, Operating system and version, RAM and internal memory.