Overview of Poultry Product Marketing System In Dinajpur

Abstract

Poultry product marketing system in Dinajpur includes analyzing the historical evolution of the local poultry industry and investigating the current market structure, stakeholders, and challenges. The goals of the study were to overview poultry products marketing procedure, know the marketing system of poultry product in Dinajpur, suggest some recommendations for the development of the poultry sector. Qualitative research methods such as interviews, observational studies, focus group discussions, and field survey to comprehensively explore the poultry product marketing system in Dinajpur. The major findings of the article reveal significant demographic imbalances within the sample population, with a predominant representation of young, economically diverse individuals. Poultry consumption patterns, market preferences, and perceptions indicate a strong reliance on traditional purchasing channels, alongside concerns over price fluctuations, regulatory uncertainties, and competition from alternative protein sources, emphasizing the complexity of challenges facing the poultry marketing system in Dinajpur. The findings suggest the need for tailored interventions to address gender imbalances, cater to the preferences and needs of younger demographics, and mitigate income disparities in poultry marketing strategies, which can contribute to more inclusive and equitable access to poultry products and economic opportunities within society.