An Internship Report On Customer Satisfaction & Employee Satisfaction of Meghna Bank PLC: A Study on Chehelgazi Branch, Dinajpur

Abstract

The purpose of this study is to observe the relationship between employee satisfaction and customer satisfaction and to examine the impact of both on organizational success. Employee satisfaction is significant when it comes to defining organizational success, particularly in the service industry. The need to enhance employee satisfaction is critical because it is the key to better business operations as it increases long-term employee productivity and retains profitable customers. The study discusses variables that impact customer satisfaction, namely, communication and rewards as well as employee loyalty, retention, and commitment. Organizations that are customer-oriented will put a high priority on meeting customer needs and wants. Without the customer, the organization does not have income and they cannot sustain itself in the industry. In order to ensure the organization, remain competitive, they need to well manage their customer by making them happy to do the business transaction with them. From the happy emotion the customer had, it will create a good customer experience. Good customer experience will lead to customer satisfaction and later convert to a higher level which is loyalty. To have customer loyalty it requires many strategies and knowledge to manage customer satisfaction the paper also discusses further findings from the study as well as suggests future related research areas.