PRODUCT PROMOTIONAL ACTIVITIES OF RUPALI BANK PLC: A STUDY ON MALDAHPATTY BRANCH, DINAJPUR

Abstract

The aim of the report is to analyze the pros and cons of the conventional ideas about product promotion strategy of Rupali Bank PLC, Maldahpatty Branch, Dinajpur and to provide a direction to the activities help to focus on a result and to assess the result achieved. It‟s aim also to ensure their competitive advantages by upgrading banking technology and information system. The main objecetive is to know the product and service of Rupali Bank PLC and to identify the customer‟s opinion towards promotional activities of Rupali Bank PLC. This study is based on systematic procedure from the collection of raw data to the preparation of final report. For the execution of study, I have conducted a survey of 52 respondents to collect the observations and analyze the data for evaluating the product promotional activities of Rupali Bank PLC and the impact of these activities on customers of this bank. For preparing this report I have done oral conversation with employees and officers of the bank and visited the official website of Rupali Bank PLC and Bangladesh Bank (BB). It represents that 30 clients are strongly agreed, 20 are agreed and 2 is disagreed among 52 clients. The value of mean that is 4.5 which belongs at the assigned scale 5 that represent that most of the clients are strongly agreed. In the time preparing this report I found customers are very busy and they do not want to answer all questions. Rupali Bank PLC is committed to ensure its contribution to national economy by increasing its profitability through professional and disciplined growth strategy for its customer and by creating corporate culture in international banking area.