Employee-Customer Relationship of Sonali Bank PLC: A Case Study on Dinajpur Shiksha Board Model Branch, Dinajpur

Abstract

We know that in modern world, banks are playing a key role for the development of an economy. In Bangladesh it is not different in this case. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector. For this reason, Sonali Bank PLC always try to think in a different way, which facilitates their existing customers to get their account related information and other products like loan in an easy way. Moreover, different services of alternate channel (like: Online banking, SMS banking, internet banking etc.) attract potential customers to deposit their money in this bank. As part of my academic requirement and completion of my MBA program, I needed to complete a 90 days period of Internship program. I chose to do my Internship at Sonali Bank PLC. The main objective of this report is to find out employee-customer’s relationship of Sonali Bank PLC. This Internship will give a great experience in my life. During internship program I understand that total number of employees in a branch of SBPLC is not satisfactory but customer service officers try their best effort to serve the clients. SBPLC always try to offer new products (deposit &loan related), services (SMS banking, I- banking etc.) to their customers for being the right partner, being passionate about customers' success and delighting them with quality services.