| dc.description.abstract | The mobile phone technology is an important tool to enhance farmers’ access to better
paying agricultural markets. The study analyses usages of mobile phone in agricultural
Marketing and The mobile phone is considered as the connection of mobility and its
impact on agricultural development in Bangladesh communication in social networks and
in business activities especially to people in developing and transitioning countries. With
its use, farmers can reduce marketing costs, containing search and transportation costs, as
well as participate more easily in markets, but also gain non- market information and
access to advisory service.
This study aims to investigate the impact. Agricultural marketing covers the services
involved in moving an agricultural product from the farm to the consumer. Numerous
interconnected activities are involved in doing this, such as planning production, growing
and harvesting, grading, packing, transport, storage, aground food processing,
distribution, advertising and sale. Some definitions would even include “the acts of
buying supplies, renting equipment, (and) paying labor", arguing that marketing is
everything a business does.
The study suggests the need to improve farmers’ access to mobile phones for agricultural
marketing. It recommends that government, in collaboration with mobile network
operators, should reduce calling tariffs to enhance use, gender disparities in accessing
assets should be minimized, and investment in supporting infrastructure must be
enhanced. | en_US |
