MEASURING THE CUSTOMER SATISFACTION LEVEL TOWARDS THE EXISTING ATTRIBUTERS OF GRAMEENPHONE (A STUDY ON DINAJPUR DISTRICT)

Abstract

Grameenphone is the market leader in the mobile telecommunication industry of Bangladesh. Their growth rate is very high. But in this edge of competition, it is very difficult to keep the leading edge intact. Company needs to come up with new ideas to remain the market leader. They need to keep their customer satisfied. So it is very important for Grameenphone to know whether their customers are satisfied with their existing services or not. They can also specify the dissatisfaction zone and take necessary steps to solve the problems market leader. More the company tries to satisfy their customer more increased customer will benefit them and as result the subscribers will also be benefited. If this happens the competition will increase at this telecommunication industry and as a result the industry will help Bangladesh to become a solvent country. Moreover, as we know that our present government decided to form the digital Bangladesh. This study is conducive to develop the information technology and thus helps to develop digital Bangladesh. The mobile phone industry has changed the telecommunication system of Bangladesh. This industry is playing an important role in complex business environment by offering people ease of communicate with others, getting important information in few seconds. Since this telecommunication industry is very important business in our country, researching on it can also benefit the business students.