Tourists Satisfaction Towards Tourism Spots in Bangladesh. (A Study on Northern Region)

Abstract

Bangladesh is one of the countries of South Asia and located in North-Eastern part of this region. This is a country where genuine adventure is not just a possibility but a certainty. Lonely Planet ranked Bangladesh as the best value destination for the year 2011. As a destination for tourism, Bangladesh is truly hard to beat. Yet the most notable feature of the country’s topography is the diversity of its landscape, it is characterized by wooded marshy lands and jungles with deep forest regions in Sylhet, Rangamati, Khagrachhari and Bandarban hill districts, Sundarbans, Mymensingh and Tangail, rare beauty spot of sunrise and sunset in fascinating kuakata, the oldest archeological site in Mahasthangarh, the unseen relics of long forgotten Buddhist kingdoms, lush and lurid tea plantations, tribal groups with Burmese faces and many other delightful beauties of cultural and historical heritage. These treasures are relatively unknown in the world and are rich resources for the development of tourism in Bangladesh. But time has not yet past over. Still there are lots of scopes and opportunities if Bangladesh attempts to highlight it as a tourist destination to the potential tourists properly through implementation of some strategies like taking an effective promotional measure, can take some initiatives to develop some infrastructural facilities, facilitate easy access to different destination, building better image of Bangladesh and ensuring safety and security of tourists, the country would be able to earn many times higher than the present by attracting more tourists within a short time. But unfortunately, this sector has remained almost in the dark and failed to draw proper attention to the government and the policy makers. Against this back drop, research needs to explore the facts related to the sector for its ongoing development in terms of developing various sectors of the tourism industry. The main objective of this study is to examine the tourists satisfaction level towards tourism spots in Bangladesh and take an attempt to establish overall directions for tourism development and suggest effective tourism strategies and policies to alleviate the problems resulting from previous unplanned tourism development. With this motto the research has been conducted which was both qualitative and quantitative in nature. Research data were collected from the tourists. The respondents were randomly selected to complete the questionnaire at the time of their visit in the study area.