An Internship Report On Measuring Customer Satisfaction level towards the existing facilities of Chinese restaurant in Dinajpur city of Bangladesh (A comparative study between Sananda and Yammy Chinese restaurant)

Abstract

This report is completed as a partial requirement of my internship. The purpose of this report was to understand the various aspects & phases, which are involved in promotional process for marketing plan. I have done my internship on “Measuring Customer Satisfaction level towards the existing facilities of Chinese restaurant in Dinajpur city of Bangladesh. (A comparative study between Sananda and Yammy Chinese restaurant)”. I started to collect different primary and secondary information about Sananda and Yammy restaurant, and visited a number of clients survey for existing customer of Sananda and Yammy restaurant. On the basis of these collected data, I came up with different comparative study. First, I assessed & adjusted their core strategy. I did some internal analysis. I used SWOT to classify restaurants internal strength, weakness, opportunity & threat. I also found that restaurants fall under the category of various intensive & diverse family groups. I decided to follow comparative Marketing Plan for Promotional strategy. Then I segment restaurant market into different groups. I selected the most potential sector for restaurants by considering different aspects of Bangladesh. The secondary data helped me a lot and try to use Promotional mix tools. This report was an excellent opportunity for me to understand the process of business. In the last chapter of the given report, some recommendations have been made regarding promotion, advertisement, direct marketing and personal selling issues in restaurant business.