An Internship Report On “A Comparative Analysis of Whole Sale Price Between Universal Food Limited and Its Competitors”

Abstract

The objective of industrial Internship is to achieve practical knowledge about food processing, preservation and production of convenience food items from raw materials. From this Internship we know about the unit operation of the machineries, quality control department and their function. We also know about research on future development of food and food products. In the global campaign of Health for All, promotion of proper nutrition is one of the important parts of primary health care. To maintain ones health fit one should have to have food and industrial food products. Industries try to provide different nutrients to enrich the qualities of industrially food products. Now a day some prominent food industry such as Acme, Transcom Baverage, Pran, Milk vita Bangladesh Ltd., NESTLE, New Zealand dairy product Bangladesh Ltd., Igloo Ice-Cream and Milk industry, Universal Food Ltd. etc. is producing various food products that are directly co-related with public health. Within hundreds of food industries Universal Food industry is one of the largest and important for some specific food product. We have visited it to know about their various products and their manufacturing process. The main products of Universal Food industry are Tasty Saline, Tasty Hazmi, Tasty Chutney etc. Food habit may be changed with the change of civilization. So research is mandatory to meet public needs and to solve the recent health problem. In recent years, Universal Food Ltd. has emerged as a leading corporate body in Bangladesh and a big chunk of its success is attributable to its thorough marketing plans, which apply the theories of in iterated Communication effectively. In case of Universal Food Ltd. the scenario is not different and the cools of consumer behavior are strictly followed here as well. While preparing this report, evidence regarding this fact was found on a regular basis and the report will explain the significant applications of promotional activities of Tasty Products. Besides, the report will provide certain guidelines for Universal Food Ltd..; which, if implemented properly, will ensure future success of Tasty Products.