| dc.description | Bangladesh is a poor country having lots of potentiality in various sectors. Tourism is one
of this potential sectors but it is still unexplored by the decision maker or relevant agency
(Shamsuddoha, A. Hossain and Shariar 2006). This paper seeks to explore the rationale for,
and difficulties of operationalzing, the measurement of tourists’ satisfaction with their
experiences in particular spot (David Foster 2004). It suggests that the on-going systematic
measurement of satisfaction with destinations/ spots is a valuable exercise that will have
tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner.
The principal argument presented is that the measurement of tourists’ satisfaction with a
particular destination involves more than simply measuring the level of satisfaction with the
services delivered by individual enterprises. There needs to be a much broader, more
encompassing means of measuring satisfaction, one that relates closely to the motivations
which tourists have for visiting the destination in the first place. The tourism industry
consists of a number of different sectors including the travel, hospitality and visitor services
sector. Within each of these sectors there are a number of individual enterprises that provide
a range of services to people who are traveling away from their home environment. This
travel could be for a variety of reasons including for pleasure, to visit friends and relatives,
to work on a short term basis, to attend conferences, to participate in business activities, or
any of a number of specific reasons. While the industry distinguishes between the various
groups according to their purpose for travel, convention has it that all these short-term
travelers are defined as ‘tourists”.. At a different scale, a city or even a region could be
regarded as a destination or tourist spots. This paper is concerned with all the accepted
definition of a tourist is “any person traveling to a place other than that of his/her usual
environment for less than twelve months and whose main purpose of trip is other than the
exercise of an activity enumerated from within the place visited” (BPC Statistics 1997).
The definition of tourism which one was endorsed by the WTO in 1992 and
adopted by the United Nations Statistical Commission (UNSC) in 1993 is as “Tourism
comprises the activities of persons traveling to and staying in places outside their usual
environment for not more than one consecutive year of leisure, business and other purpose. | en_US |
