http://103.7.193.12:8080/xmlui/handle/123456789/95 Wed, 09 Sep 2026 23:34:06 GMT 2026-09-09T23:34:06Z http://103.7.193.12:8080/xmlui/handle/123456789/2194 PRODUCT PROMOTIONAL ACTIVITIES OF RUPALI BANK PLC: A STUDY ON MALDAHPATTY BRANCH, DINAJPUR Hemrom, Rabi The aim of the report is to analyze the pros and cons of the conventional ideas about product promotion strategy of Rupali Bank PLC, Maldahpatty Branch, Dinajpur and to provide a direction to the activities help to focus on a result and to assess the result achieved. It‟s aim also to ensure their competitive advantages by upgrading banking technology and information system. The main objecetive is to know the product and service of Rupali Bank PLC and to identify the customer‟s opinion towards promotional activities of Rupali Bank PLC. This study is based on systematic procedure from the collection of raw data to the preparation of final report. For the execution of study, I have conducted a survey of 52 respondents to collect the observations and analyze the data for evaluating the product promotional activities of Rupali Bank PLC and the impact of these activities on customers of this bank. For preparing this report I have done oral conversation with employees and officers of the bank and visited the official website of Rupali Bank PLC and Bangladesh Bank (BB). It represents that 30 clients are strongly agreed, 20 are agreed and 2 is disagreed among 52 clients. The value of mean that is 4.5 which belongs at the assigned scale 5 that represent that most of the clients are strongly agreed. In the time preparing this report I found customers are very busy and they do not want to answer all questions. Rupali Bank PLC is committed to ensure its contribution to national economy by increasing its profitability through professional and disciplined growth strategy for its customer and by creating corporate culture in international banking area. AN INTERNSHIP REPORT ON PRODUCT PROMOTIONAL ACTIVITIES OF RUPALI BANK PLC: A STUDY ON MALDAHPATTY BRANCH, DINAJPUR; This report is submitted to the Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur for the partial fulfillment of the degree of Master of Business Administration (MBA) in Marketing. Prepared By Rabi Hemrom, Student ID: 1703198, MBA in Marketing, Department of Marketing, Faculty of Business Studies, HAJEE MOHAMMAD DANESH SCIENCE AND TECHNOLOGY UNIVERSITY DINAJPUR−5200, BANGLADESH; APRIL, 2024. Mon, 01 Apr 2024 00:00:00 GMT http://103.7.193.12:8080/xmlui/handle/123456789/2194 2024-04-01T00:00:00Z http://103.7.193.12:8080/xmlui/handle/123456789/2193 Customer Service and Product Promotional Strategy of Rupali Bank PLC: A Case Study on HSTU Corporate Branch, Dinajpur Hasan, Md. Mahamudul This report is an individual assignment as a part of the internship program under the MBA curriculum of HSTU. The primary objective of this report is to know what “Customer Service and Product Promotional Strategy of Rupali Bank PLC” is following and how they are promoting their products and services to the customers. The internship program helped me to learn about the current situation of a financial institution. I have also implemented my theoretical knowledge into practical and realistic work environment. Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money. Once customers invest with a bank, the bank must work to keep customers and get them to buy-in to additional products and services. Banking industry in Bangladesh up to now is leading the financial system. All of the banks in Bangladesh are introducing new products and services to meet the dimensional demands of customers. But only adoption of new products and services are not sufficient. Customers should get the proper information about the products and services. For this Banks are now emphasizing on proper Promotion strategy. And of course in this aspect they are applying different in promotion mix. This is a descriptive research designed to evaluate the customer service and product promotion strategy of Rupali Bank PLC based on observed facts and figures. This report “Customer Service and Product Promotional Strategy of Rupali Bank PLC” is the picture of marketing and promotion strategies used by one of the well-known private commercial bank of Bangladesh Rupali Bank PLC The study covers the following sections: Briefly discussion about Rupali Bank PLC, Promotional strategies and activities performed by Rupali Bank PLC, Evaluations of the current strategies and Findings & Recommendations. An Internship Report on Customer Service and Product Promotional Strategy of Rupali Bank PLC: A Case Study on HSTU Corporate Branch, Dinajpur; This report is submitted to the Department of Marketing, Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur for the partial fulfillment of the degree of Master of Business Administration (MBA) in Marketing Prepared By Md. Mahamudul Hasan, Student ID−1703030, MBA in Marketing, Department of Marketing, Batch 14th Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University Dinajpur−5200, Bangladesh; May, 2024. Wed, 01 May 2024 00:00:00 GMT http://103.7.193.12:8080/xmlui/handle/123456789/2193 2024-05-01T00:00:00Z http://103.7.193.12:8080/xmlui/handle/123456789/1889 AN INTERNSHIP REPORT ON “General Banking Activities of Janata Bank Limited” A Study on M.K. Road Corporate Branch, Jessore Ahmed, Sabbir N INTERNSHIP REPORT ON “General Banking Activities of Janata Bank Limited” A Study on M.K. Road Corporate Branch, Jessore (This paper has been prepared for submissions into Faculty of post Graduate studies, Hajee Mohammad Danesh science & Technolohy unviersity, Dinajpur, as a partial requirement for fulfillment of the MBA Degree Program.) Sat, 01 Oct 2011 00:00:00 GMT http://103.7.193.12:8080/xmlui/handle/123456789/1889 2011-10-01T00:00:00Z http://103.7.193.12:8080/xmlui/handle/123456789/1884 INTERNSHIP REPORT ON “A comparative study between Bangladesh Tourism Marketing and Malaysia Tourism Marketing” Ahmed, Md. Emtiaz INTERNSHIP REPORT ON “A comparative study between Bangladesh Tourism Marketing and Malaysia Tourism Marketing” BY- Md. Emtiaz Ahmed Student ID. 1305136 MBA, 5" Batch Department of Marketing HSTU, Dinajpur MASTER OF BUSINESS ADMINISTRATION (MBA) (This report has been prepared for submission into the Department of Marketing, Faculty of Post Graduate Studies, Hajee Mohammad Danesh Science & Technology University, Dinajpur, as a partial requirement for fulfillment of the MBA Degree Program) ‘ DEPARTMENT OF MARKETING Hajee Mohammad Danesh Science & Technology University, Dinajpur. May 2014 Thu, 01 May 2014 00:00:00 GMT http://103.7.193.12:8080/xmlui/handle/123456789/1884 2014-05-01T00:00:00Z