http://103.7.193.12:8080/xmlui/handle/123456789/606 2026-04-17T15:36:20Z http://103.7.193.12:8080/xmlui/handle/123456789/610 “Islami Banking System in Al Arafah Islami Bank Limited, Dinajpur Branch” HOQUE, MD. RIANUL Service businesses, like other businesses, consider customers as kings and queens. Their competitive power in the industry, even their existence in the same depends on their acceptability to present and potential customers. Customers’ acceptability to any company is the outcome of the ability of that company to provide the customers with superior value. Customers’ value again depends on the level of perception of the service they gave received. Whenever, after consumption of service, the perceive level of service customer receive, is perceive less than the expected level of service, the customers become dissatisfied. When customers are dissatisfied to the respective service providers, they may either do nothing or may simply switch to any other service provider of that industry. 2014-11-01T00:00:00Z